Selling online is quite a challenge for many online merchants out there. Many struggle as they don’t get enough online sales after setting up their online store.
Here are 10 tips on how to sell more online which merchants can implement for their ecommerce business :
Make Your Site Look Awesome
You don’t have to spend a tonne of money on your site if you’re already struggling.
Just make the necessary changes to it so that visitors who land there will find it appealing and convincing enough to stay and browse further.
If you’re at a lost, rule of thumb is to ensure your site has a clean look which aims to bring the focus on attention to the products that you’re selling.
Also, your site should answer the questions that visitors have pertaining to your product and services, so clarity is important as well as looks.
Make sure that you also have awesome product photos. Add more than 1 photo for each product.
Again, you don’t have to spend a lot of money hiring professionals to take your product photos. Just make sure you have a white background and good lighting with a reliable camera.
Your ecommerce shopping cart software should allow you to add more than 1 product image per product.
Be More Visible
If you haven’t set up social media accounts for your online business, it’s best to do so and it won’t cost you anything (unless you plan on buying on buying ads).
The usual would be Facebook, Twitter, Pinterest, Tumblr, Instagram and LinkedIn.
If you already have a personal social media account, you can add a Facebook page by asking your available friends to like the page after you’ve posted a few items there.
All those amazing product photos that you took? Share them on Instagram and Pinterest.
You could have different types of product photos. Some could be standalone while others could be “in action” shots showing your product being used or worn to make it more real.
Make Sure Your Site Is Mobile Friendly, Responsive And Fast
With more mobile shopper these days making their purchases via mobile, it’s imperative that your site meets Google’s requirements of being mobile friendly, responsive and fast.
To find out whether your site is mobile friendly or not, use this test by Google :
Check whether your site speed is up to par with this :
If not, it could greatly affect your site’s ranking being displayed in search results.
Add Relevant Content To Your Site’s Blog
If your site does not have a blog, then check with your shopping cart provider on how to add one in.
You can add relevant tips and advice to the blog pertaining to your products.
Teach your customers and offer guidance on how to use your product in a better way and engage with them.
Create content that your visitors will find useful and want to share with others out there.
Offer More Than One Payment Option
Other than PayPal, there’s plenty of other popular payment gateways like 2CheckOut, Authorize.net along with offline payment methods like accepting checks, Cash On Delivery, online bank transfer, etc.
Checkout Should Be Fast And Smooth
Check that your checkout process is fast and smooth so that customers can quickly make their purchase and get on with their lives.
No one wants to get stuck in several pages of checkout what more if they’re planning to buy on their mobile.
One of the reasons for high abandoned cart rates is from unfriendly checkout pages.
If you’re not happy with your current checkout, please contact your ecommerce software provider and ask them for help on how to make the checkout process better and faster for your online site.
Check Your Abandoned Cart Constantly
If lots of folks are ending up on your abandoned cart list, then something could be seriously wrong with the checkout process.
It’s imperative that you contact these customers to find out what caused them to abandon their cart.
Was it shipping? Or their credit card was rejected? There could be a range of factors. Was the checkout process smooth on mobile?
Communicating with these customers will give you a clearer picture on what you need to do bring down these abandoned cart rates.
It’s also good to offer these customers a good incentive to complete their checkout since they’ve already expressed interest in purchasing your product initially.
Get Customer Info For Out Of Stock Products
Seriously, your shopping cart should have a feature which allows you to capture customers’ email address for products that are out of stock.
That way, you can communicate with these buyers once you’re replenished your stock.
Even if you can’t get the stock in on time, it’s a good way to communicate with customers to offer them alternative products or to find out if they still want the product.
Again, check with your ecommerce solutions provider on how to get this sorted out best as you can probably automate the email to be sent to customers and be notified at the same time.
Find Out What People Are Searching For On Your Site
You’ll be surprised if you discover that folks are looking for some products on your site that you haven’t offered yet.
Or maybe they were looking for a particular product that but they got the spelling wrong.
Knowing information like these will prompt you to make changes to your product description and product tags as you want customers to find what they’re looking for.
Everyone loves getting free stuff that they could put to good use.
Express your gratitude to customers who’ve made purchases to your store by including a free gift.
Encourage them to share their purchase on social media by offering them a discount code or gift certificate which they could give away to friends.
The Bottom Line
Improving your online store experience includes making your site look good with nice product images and a smooth and fast checkout process.
Reach more users and customers via social media and through your site’s blog by posting relevant content and images pertaining to your online business.
Know what customers are looking for and give them a good user experience from the time they discover your products on social media to when they land on your site and through the checkout process.
Thank them for being your customer by including free gifts of either product, discount coupons or gift certificates and make it easy for them to share with their friends.
These are some of the ways on how to sell more online which every online business can work on.